The challenge
Ask Italian needed to modernize their digital presence to compete in the evolving restaurant industry. Their existing website lacked mobile optimization, had poor online ordering functionality, and didn't reflect their authentic Italian brand values. They needed a solution that would drive both online and in-restaurant engagement.
Our approach
- Brand audit: analyzed existing digital touchpoints and customer journey mapping.
- UX research: user testing, competitor analysis, and mobile-first design principles.
- Technical strategy: responsive design, performance optimization, and CMS integration.
- E-commerce integration: seamless online ordering with table booking functionality.
Solution
A complete digital transformation featuring a mobile-first website with integrated online ordering, table booking system, and location finder. We created a warm, authentic design that reflects Italian culture while maintaining modern usability standards.
Results
"WebAlphas understood our brand perfectly and delivered a digital experience that truly represents the warmth and authenticity of Italian dining. Our online orders have never been stronger."