The challenge
Thwaites needed to balance their traditional brewing heritage with modern digital expectations. Their existing platform didn't effectively showcase their craft or provide the tools needed for their B2B customers and trade partners.
Our approach
- Heritage storytelling with modern digital experience
- B2B portal for trade customers and distributors
- Product showcase with brewing process education
- Mobile optimization for field sales teams
Solution
A comprehensive digital platform that celebrates Thwaites' brewing heritage while providing modern B2B tools, product information, and trade partner resources.
Results
+47%
B2B engagement
+34%
Trade inquiries
+41%
Mobile usage
+28%
Brand awareness
"WebAlphas perfectly captured our brewing heritage while creating modern tools that our trade partners love. The B2B portal has transformed our customer relationships."