Boutique luxury reimagined for the digital age

We crafted a sophisticated digital experience for Firmdale Hotels that captures their unique boutique luxury aesthetic while streamlining bookings and guest services.

Luxury Hotels Boutique Booking UX/UI
Firmdale Hotels website

The challenge

Firmdale Hotels needed a digital presence that reflected their distinctive boutique luxury brand while providing seamless booking experiences and showcasing their unique hotel properties across London and New York.

Our approach

  • Boutique luxury brand positioning and sophisticated design
  • Multi-property booking system with unified experience
  • High-quality visual storytelling and property showcases
  • Mobile-first responsive design for global travelers

Solution

A luxurious digital platform featuring elegant property showcases, seamless booking integration, and a design that perfectly embodies the Firmdale Hotels boutique luxury experience.

Hotel booking system
Property showcase

Results

+48%
Direct bookings
+33%
Mobile bookings
+41%
Time on site
+29%
Conversion rate

"WebAlphas created a digital experience that truly captures the essence of our boutique hotels. The booking system is seamless and our guests love the visual storytelling."

Digital Marketing Manager — Firmdale Hotels

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