The challenge
Twinings needed to balance their rich heritage with modern e-commerce expectations. Their existing platform didn't effectively showcase their extensive tea range or provide the engaging experience that modern consumers expect from premium brands.
Our approach
- Heritage brand storytelling with modern digital experience
- Comprehensive product catalog with advanced filtering
- Educational content about tea culture and brewing
- Mobile-first design for global tea enthusiasts
Solution
A sophisticated e-commerce platform that celebrates Twinings' heritage while providing modern shopping experiences, educational content, and seamless global ordering.
Results
+56%
Online sales
+43%
Average order value
+38%
Mobile conversions
+67%
Time on site
"WebAlphas perfectly captured our heritage while creating a modern shopping experience. Our online sales have grown significantly and customers love the educational content."